In addition to the time and crawl budget, the crawlers are also keeping a tally of how many internal links point to each page on your site. ![]() Because this time is precious, you want to make sure that internal links are pointing to the pages that you value most to make sure that the crawlers spend as much time as possible on your most important pages and not wandering down a path of hundreds of paginated tag results or other low-level pages. Search engines will assign a crawl budget, or set amount of time and bandwidth they will allocate to your domain before the crawler will leave and move on. One of the reasons this matters so much is the crawl budget. The crawlers do not navigate the site the way a human would. Search engine crawlersĪs search engine crawlers (also referred to as "bots") crawl your site, they follow every dofollow link that they come across and then follow all of the dofollow links that they come across on that page and so on. Using good anchor text is key for search engines as well as people, so make sure the anchor text you use is descriptive. Links to related contentīlog posts can link to key pages as well as provide links to related content directly in the text or at the end of the post. Linking to the important product or feature pages from other pages on your site can give visitors a guided path to follow from directly within the page instead of having to go to the main navigation or site search to find the next page they need. But beyond some of the core navigation elements, there are other ways to improve the user experience, decrease bounce rates, and increase dwell time on your site. Many internal links happen naturally through your navigation, footer, etc., which are all opportunities to positively impact the user experience for visitors on your site looking for specific information. Recommended Reading: How To Increase Organic Traffic: 18 Actionable Tactics User experience With internal linking, you can control how link equity flows from your most important pages.įor example, a link from your homepage to a product page will pass more value to the product page than if you linked to a product page from something like a blog category page or a brand new page.īe mindful of what pages on your domain are getting the highest volume of internal links as well as links from the pages with the most equity and make sure the authoritative pages are getting the most. The relationship between internal linking and link equity is an important one. ![]() It is the way that you shape the experience for both humans and bots with the same end goal in mind: effectively lead people to the most valuable information relevant to where they are currently. When done well, internal linking can have a big impact on your rankings and organic performance. Why is internal linking important for SEO?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |